We've all been there. A band that you're very excited about books time in your studio. They are also excited to work with you in your facility. It's their first, or maybe second, record. You prepare yourself and your studio for the recording that will get you both noticed. Things go well. You get along with the band and cut some great tracks. You go the extra distance and push things further than you ever have. You may even do them some favors: extra mix hours, gear rentals, connect them with some of your industry acquaintances, let them float on the bill for a few months, and more.
The recording gets lots of attention and is well received. Maybe it gets some radio airplay and allows them to gig or tour on a greater level than they could've before they walked in your front door. You feel accomplished and can't wait for the next record with them.
One day, while flipping through your Facebook feed, you see a picture of the lead singer. He's wearing headphones. You think to yourself, "They must be rehearsing to a click. That's a good thing" or, "He must be listening to some Bob Marley for inspiration before a gig." Then you read the caption, "Starting our new record! So excited!" Your heart drops and your head swims with questions. "What about all of the favors I did for them? I put my heart and soul into their record; what the heck? I thought I had a client for life. What did I do wrong?"