Over the last few years we've seen an explosion of online music services. Pandora, iTunes, Spotify, Rhapsody, Soundcloud and dozens of other platforms are touted as groundbreaking ways to deliver music to listeners. But this success is on the backs of the people who actually create the music; the performers, producers and engineers. These services are nothing without content generated by music creators and, at the very least, they need to finally give all these people credit on screen. Not only would it would enrich the user experience, it would also improve these music services by turning people on to new music. I've joined a crew of dedicated folks at NARAS (the Grammy people) that are tackling this issue, but we need your help to show there is a real demand. There are many obvious reasons why credit must be given to music creators, but here are a few important ones that I haven't heard discussed enough: