Attention guitar nerds: A new documentary by Alice Gu premiered at SXSW this year that spotlights Reuben Cox, the man behind Old Style Guitar Shop in Los Angeles. Reuben is responsible for developing the coveted rubber bridge guitars that have recently been made popular by artists such as Blake Mills [Tape Op#115], Phoebe Bridgers, Ethan Gruska [#141], and Madison Cunningham. The film explores Cox’s therapeutic art of breathing new life into old, expired instruments, and boasts an impressive cast, with interviews from folks such as Jackson Browne [#105], Jim James, Andrew Bird, and many others.Really Good Rejectsis an enchanting watch for people who already know about this world, and will inspire those who do not.
(@reallygoodrejects) -Gus Berry gusberry.com