Back in the early to mid-aughts, as music delivery was rapidly changing, I often used to ask two questions of musicians I met: One was, "How do you find new music, and what is it about a new artist that forms a deeper connection for you with that artist?" Secondly, "Why does every generation discover and fall in love with The Beatles?" Children generally rebel against everything their parents do and like, but every generation seems to love The Beatles. What is it about their music that has such universal and timeless appeal? It's often said that we love the music that was popular when we were growing up, but anyone under the age of 60 didn't grow up when The Beatles were active, and there are a lot of fans much younger than that. I would ask these questions, many times in bars after gigs, but I never really got any useful answers until one summer evening a few years ago. I was hanging out with my friend, Joe Morishige, and his wife, Laura. Both are great musicians, but not actively part of the music business or industry. They play music quite a bit, but mainly just for their enjoyment. Joe was the first person to answer the question in a way that made sense to me. He said he was not into The Beatles when he was younger; he only discovered them when he was in his twenties, and that he still didn't consider himself a big fan. But he proposed that what The Beatles had in their recordings was a palpable sense of fun and adventure. "You can hear their excitement as they figured out how to make the records they were creating. There was a sense of discovery present as they were inventing new sounds and structures in the studio." I've thought about that conversation with Joe for the past few years, and I think he's on to something even if it is difficult to define.