What's your background?
I'm a musician and band guy. I grew up in a musical family. My dad's band rehearsed in our living room, and my little sister Caroline is an opera singer and songwriter. My first introduction to audio was in the early '80s. A 4-track cassette recorder, a Peavey PA and some Shure microphones.
Was it your dad's recorder?
Yeah. He was in a skiffle band in Montreal in the '60s; he started writing and recording music again in the '80s. I started messing around with his 4-track from about age nine on. I was fascinated by the ability to do overdubs. That blew my mind! Then I discovered skateboarding and punk rock, played drums in a band and did a bunch of touring. By the mid '90s I was really interested in the recording process. I just couldn't figure out why I couldn't get my recordings to sound as good as my favorite records.
We all keep working on that one!
Sometime around 1997 I stumbled into Specimen Products in Chicago and met Ian Schneller. He's a luthier and amp maker. He had this beautiful wooden guitar amp sitting there. I said, "Where did you get this thing?" And he said, "I made it!" I couldn't believe it. I had imagined that guys in white lab coats from big corporations were the only ones who made electronics. He was really generous. He showed me the circuits and how he came up with all the values and it just sort of clicked. "Oh, so there are formulas and you use them to come up with values." I became obsessed with the idea of making my own electronics. A few days later I went back in and asked him for recommendations on books and that sort of thing. I thought it might take me a year or two to get my bearings... That was in '97! [laughter]
Were you just building and experimenting?
Yeah. I didn't have any singular focus at the time, and I had no intention of making a business out of it. I was just interested in trying to make something cool to augment the recording process. Eventually I learned enough to make a guitar amp from scratch, as well as makeup gain amps for a spring reverb unit, etc. I also made some sculptural/art objects, like a round plate reverb and a resonant, steel, garbage can reverb. As I got better at making things, I decided to try and hone in on microphone preamps. Eventually I got a taste of the audio quality I was looking for and realized, "There's a reason great gear is so expensive!"
Quality components and the R&D behind it?
Mostly just parts quality and assembly time. I mean certainly the R&D [research & development], but to me that's free because that's my time and education — maybe that's not the most savvy business model! But certainly with parts quality, when you start to compromise, you really hear it. When you reach a certain level, it's really hard to go back for the sake of economics. Where is the best place to compromise? I don't want to have to make that choice.
Did you examine how people were building equipment, as well as the parts they were using?
