What is Tape Op Online?
Tape Op's online presence can be divided into four main components: TapeOp.com; the Tape Op Newsletter, Podcasts, and audio programs; the Tape OpYouTube channel; and Tape Op social media.
TapeOp.com is the digital companion to each print issue of Tape Op, offering the complete magazine in digital form, alongside a steady flow of web-exclusive articles. The site features a comprehensive, searchable archive of Tape Op content dating back to 1996, including gear reviews, interviews, editorial pieces, and more. It also hosts an active blog written by Tape Op's Larry Crane, Geoff Stanfield, and other senior contributors.
The Tape Op Newsletter is sent several times a month to both print and digital subscribers, along with a significant number of opted-in recipients. These newsletters keep readers updated with Tape Op news and provide communication from the businesses that support us. Reaching 109,000 inboxes with an impressive 70%+ open rate (double the industry average), the newsletter is a vital connection to the Tape Op community.
Established in 2016, the Tape Op Podcast interviews notable producers, engineers, and musicians from a wide range of genres. These first-hand accounts make the Tape Op podcast a fantastic resource for listeners.
Creative Recording with Tape Op is a series of video shorts on the Tape Op YouTube channel covering a wide range of topics, practical solutions and counterpoints to the vast amounts of misinformation about the recording & mixing process. Launched in September 2024 on YouTube, this series continues to grow with every episode.
Finally, Tape Op Social Media boasts a thriving and organic presence with 195,000+ followers across platforms: 88,000+ Facebook likes, 20,000+ Twitter and Bluesky followers, 72,000+ Instagram followers, and 15,000+ followers on Threads. With a constant stream of articles, news, and discussions, as well as high levels of organic engagement, Tape Op's social media community is a go-to hub for serious music recordists worldwide.
What advertising opportunities are available with Tape Op Online?
Tape Op provides targeted online advertising options designed to connect your brand with a highly engaged audience of music recording enthusiasts:
Banner Ads: Capture the attention of Tape Op's deeply invested community with your creative banner assets that drives traffic directly to your site from TapeOp.com.
Direct Email Promotions. Sponsor a Tape Op newsletter to connect directly with 109K subscribers worldwide.
Social Media, Audio and Video Sponsorships: Custom, tailored sponsorships are available for our current print and online advertisers. Speak with your ad rep directly for more information.
What is Tape Op About?
Our subtitle says it best: The Creative Music Recording Magazine. Tape Op is about learning how to make great recordings with whatever tools you have access to.
Unlike many recording magazines, Tape Op is not hyper-focused on equipment. Lots of mags already do a great job on that front. Instead, Tape Op interviews engineers, producers, and musicians who are making great recordings. We sit down and talk with them at length and then publish in-depth interviews from those conversations. The reader becomes, in essence, the "Tape Op" hanging out in the studio, learning the art and trade of music recordings from other artists, engineers, and producers. Tape Op is about education and creativity.
What are your website metrics?
TapeOp.com currently receives 150,000+ pageviews per month from 90K+ users. Our engagement time is 1m30s and during any given 30-day period, this traffic triggers close to 1-million events (that goes beyond simple views, from clicking a button to filling out our reader survey to downloading the latest issue).
Who is Tape Op's Audience?
If someone is serious about recording and curious about the process of making music, they likely subscribe to Tape Op. We focus exclusively on how music is made —- not live sound, not audio for video, just music recording.
Our audience is passionate and dedicated:
- 91% record in their homes.
- The average reader has been recording music for 14.4 years
- 44% earn their living from recording music.
- 45% of our readers don't read any other recording magazines.
- 85% save every issue of Tape Op indefinitely.