Like it or not, bands view audio engineers as subject-matter experts when it comes to “the music industry.” And while you probably don’t mind providing pointers and suggestions, it’s simply not feasible to convey all of the things a new artist needs to know in a short amount of time. And to be fair to us, our time is our livelihood. We can’t devote hours staying current on every emerging trend. So I was very pleased when I picked up a copy of The Indie Band Survival Guide. Dubbed as a complete manual for the do-it-yourself musician, the book covers everything from rehearsing, to recording, to marketing, to legal issues. It also provides a balanced look at recording yourself versus going to a studio. (Although I would prefer if the mastering section made mention that many independent mastering engineers are more affordable than people might believe. Yes, I am biased.)
More than a standalone text, the book is supported by the IndieGuide.com website, that provides discussions, updated how-to guides, and a blog. Unlike some authors who present outdated experiences and tactics, Chertkow and Feehan are plugged-in to the mercurial world that is music industry. Their straightforward approach to making your own rules in a world without them is exactly what new and experienced artists need.
With a street price of around $10, there is no reason every artist out there doesn’t have a copy. And I’m going to call the publisher to inquire about a quantity discount for studios. Seriously. We should hand these out to every new client who comes in the door. ($15.99 MSRP; www.indieguide.com)
–Garrett Haines, www.treelady.com
Just nod your head and pretend like you know what they're talking about. "Of course it's the op amp, not the power supply!" But you really have no idea what they're talking about, do you? If you're...