Tape Op Newsletters (aka e-blasts)are our long-running email messages to subscribers, available up to six times per month. They feature everything happening at Tape Op, exclusive "insider" opportunities from various brands, and carefully curated selections of popular articles, reviews, and interviews from recent months.
Who Receives a Tape Op Newsletter/E-Blast?
Our newsletters reach both print & digital subscribers, along with opted-in recipients all keenly interested in keeping up with what’s going on in the world of creative music recording. They keep readers updated on Tape Op articles & reviews while providing a direct line of communication from businesses that support us.
We take pride in the reach and impact these newsletters have—they’re a reflection of the passion of Tape Op’s readers.
Our Newsletter Stats:
- Each send reaches 109,000+ inboxes
- Our average open rate is ~70% (double the industry standard)
- We generate around 2,200 clicks per newsletter
These newsletters serve as a vital connection to the Tape Op community, offering exclusive deals from our partners, interviews from our archives, and product reviews that help our readers make informed purchasing decisions.
The response rates from our email promotions exceed the industry standard.
Here are quotes from advertisers who have participated:
“Partnering with Tape Op was a resounding success for JetStor. Our newsletter placement drove a 300% surge in website traffic and helped close five new deals - while also introducing our brand to a net-new audience of audio professionals. We gained valuable insights into how best to package our offerings for this market segment, and the Tape Op team was fantastic to collaborate with. We’re excited to build on this momentum and look forward to expanding our relationship with them in the future.”
“Tape Op's e-newsletter program is consistently effective and achieves notable results for us over similar opportunities with other audio news and content sources. They've got highly engaged readers, expertly curated content, and a trusted brand.”
“Sending direct mail newsletters through Tape Op is one of my go-to strategies when I want to ensure my message reaches the pro-audio community. The Tape Op audience consistently engages with well-crafted content, and their discerning nature challenges me and my team to deliver relevant, impactful messaging every time.”
"We’ve been working with Tape Op for many years, and eblasts have consistently been the most effective ad placement by far. Every time we invest, we see at least a 3x return. I believe this is the highest-quality audience you can reach in the industry."
“If you want a traditional eBlast, maybe you should seek therapy. If you want a comprehensive discussion with a bunch of other recording professionals and enthusiasts about the latest gear, industry trends, and news, Tape Op is where it's at. Candid commentary about the latest studio gadgets, indie productions, and game changing audio engineers ... what's not to like ?!?!?”
“Like any other great business trick that gives me an unfair and dominant competitive advantage, I’m not always so keen on sharing it with everyone. But my love for Tape Op and their entire team outweighs my own personal gains, so I’ll happily share this one with anyone who will listen. If you are not using the Tape Op e-blast/newsletter service in conjunction with any new product launch, then you don’t deserve the sales. Tape Op Digital offerings are one of the biggest no-brainers of all. For the mailers, the Tape Op readership base is rabid. The open rate is silly and the click-through rate is better than anything else out there. Plus, you can coordinate your blast to coincide with a review, and you can embed your own giveaway. Once you layer on those bits, I challenge you to find any better ROI metrics.”
We are typically sold out 60 days in advance, so the first step is to discuss your target send window with your sales rep. Occasionally, short-term spots become available but it is always a good idea to plan ahead!
Our editorial team collaborates with our developers to integrate and feature your content. This step is crucial—we want to ensure that when your newsletter reaches 100,000+ people, it dovetails with Tape Op’s mission while presenting the most effective version of your message.
So, you can keep it simple with a text blurb, a high-res image (3000x1500), and redirect links, and have our developers do the rest OR you can have your designer create an HTML insert for placement within our newsletter. NOTE – we do not offer HTML insert creation.
Here are some examples:
Pricing
$3500/$2500* USD per sponsored mailing
*25% discount for Tape Op Magazine
advertisers
Newsletter Submission Guidelines Quick Reference Guide
Image formats: jpeg, gif, png
Image sizes: 3000x1500
Tape Op is not responsible for returning digital media unless otherwise specified.
Pricing upon request. Please note, print advertisers receive discounts on newsletters.