The video was directed by John Wilson who hosts How To With John Wilson on HBO.
The track and video are a nice upbeat way to spend a few minutes if your week felt a bit chaotic.
In a statement, Bon Iver’s Justin Vernon said, “I knew what kind of record I wanted to make the day we made ‘Everything Is Peaceful Love.’ I always knew that would be the feeling I wanted to share first. I wanted the video to just be people smiling uncontainably. Luckily, Eric Timothy Carlson suggested getting in touch with John Wilson from How To With John Wilson. Simply the most poignant and hilarious program in all of television. We were extremely fortunate that John liked the idea. He went out, shot a bunch of fun stuff, and edited it all to the song. It gives me what I want for this album, all in one video. The idea that happiness and joy are the highest form and the true buoyancy of survival, and even taking yourself less seriously could heal the world.”
The track was produced by Vernon, Jim-E Stack, and BJ Burton who we interviewed in Tape Op #137.
-JB
