Marc Urselli
Lou Holtzman

Several decades ago a young engineer left Italy for New York, looking to enter the studios of Manhattan. These days, Marc Urselli is a respected producer, recording engineer, and front of house live sound mixer. He works out of New York’s EastSide Sound as Chief House Engineer and has done sessions as varied as U2, Esperanza Spalding, John Zorn, Laurie Anderson, Lou Reed, and Foo Fighters, as well as having worked extensively with Hal Willner before Hal’s passing this year. Willner was famous for his unique, multi-artist tribute albums, and his final production, Angelheaded Hipster: The Songs Of Marc Bolan And T. Rex, was engineered by Marc and saw release in August this year.

How does a Swiss-Italian guy end up in New York working at an established studio?

I got to New York in 1999 and sought out an internship here, thanks to a common connection. It took me another year until I actually got the internship. In the late ‘90s a lot was happening in studios. When I finally got my internship – making coffee, cleaning toilets, and vacuuming the floors – I basically stuck around 15 to 18 hours a day until I could prove my knowledge and value. I already had been running a studio in Italy for several years, but you can’t come to New York and say, “I already know this.” You’ve got to show people what you know. I started vacuuming floors and pouring coffee for clients, and then I started assisting on sessions, eventually engineering. Now I’m the Chief House Engineer and I manage the studio.

EastSide Sound is known for having lots of isolation possibilities when tracking.

Yes. And I love it. It’s my favorite way to work now. I got so used to the isolation and the cleanliness of tracks that I get, without sacrificing the “vibe” of people playing together. It’s something I wouldn’t want to sacrifice. I don’t want to have a studio where everyone has to track one at a time. Here they can still track together and look at each other, because there’s perfect line-of-sight with at least four out of the six booths in the live room. Everyone can record together and play to each other, and I get clean tracks out of it. Of course this is a huge asset when it comes to editing, which people do a lot of these days. They’re so used to having options that they might say, “We should try this without drums.” And here you can actually mute the drums, unless of course it’s a super-loud drummer where you’re going to hear some of it through the doors. When I book studio time in other studios, right after console make and brand, iso booths are one of the first things I look for and ask about.

To see what isolation they have available?

Yeah. It obviously depends on who I work with. I did lots of recordings with a great producer, the late Hal Willner. We were tracking the last record [AngelHeaded Hipster: The Songs of Marc Bolan & T. Rex] all over the U.S. Hal wanted to be in the live room, but he didn’t want to sit next to the drums. The first thing I’d look at is, “Is there a drum booth? Are we going to have horns or strings on the session that we can isolate?” And so on…

Hal Willner had a very hands-off approach with artists.

The first session for the AngelHeaded Hipster album I did with Hal, I made an assumption: I assumed he was old-school. I mean this in the best possible way; I love old-school. I assumed he wanted everyone set up in the same room, so that’s what I did. He came in and was not down with that at all. I moved the drums into the drum booth. No problem. That was in L.A. at Studio A of The Village Studios. Their drum booth in A is pretty small, but the drummer was cool and made it work. That was a session with Nick Cave. From then on, I knew what to book when I looked for a studio for a Hal session.

One of his fortes is gathering people and seeing what they make.

That was definitely one of Hal’s fortes. Putting people together who he knew are amazing, and that you didn’t necessarily think would work together. He always made it work beautifully. Hal was a huge influence and mentor to me and for how I work now.

Do you work with a lot of different producers?

I do. I’m not exclusive to anyone. Hal was one of my favorites because of his method of work and his incredible way to be around artists. He was really special and unique. Like I said, old-school in the best possible ways. I love that about producers, and I aspire to be that kind of producer when I get older.

You’ve worked a lot with John Zorn. I bet that’s a different experience.

Completely different! We stopped counting, but by last year we had done 100 plus records together. You can definitely say I work a lot with him! He’s an incredible artist. I guess you can call him a producer, but he’s a different kind of a producer. He’s not a producer, in Hal Willner’s way. Hal was very hands off, whereas Zorn is very hands on. He’s very unique and obviously an incredible musician. Zorn is like one of those movie directors who writes a specific part for an actor. He writes scores, knows who the score is for, and he writes it for their persona, their ability, their sensibility, and their techniques. If he were to write the same score for two different violin players, he might even write each one differently. That’s a really unique thing about Zorn. He writes with musicians in mind so that he can get the most out of the musician. He always pushes everyone past what they think is their best. Some projects are more open and free, and on other projects he knows exactly what he wants, and he wants it that way. He’s obviously open to suggestions, but he’s one of those cats who knows before he walks into the studio where he wants to go and what he wants to achieve. A very specific vision. He works to get that out of the musicians, and I’m there to make sure it translates in the way he expects to hear it. Zorn is very good at psychology too. I remember one session where the artist wanted to start with the hardest tune [in order] to get it out of the way. Zorn was like, “No, we’re not doing that. Let’s start with one of the easier scores instead.” I asked him why he didn’t want them to do the hardest one first, and he said that if they tried the hardest one first, it would take so much time, and it would affect their performance for the rest of the day. If you do the easy one first, they’ll have a morale boost, so to speak, and feel more relaxed and not under the microscope. The other thing he does is: Let’s say he’s not happy with one thing. He will first mention five or six other things that he really liked before he says what he doesn’t like. They’ll feel great about him liking it, and then they’ll listen the last thing he wants them to change, but they’re still hyped-up about what he liked of that performance so they don’t feel criticized. These kinds of subtle techniques are one of the many lessons I learned from him. That’s one of the many ways he gets the most out of everyone.

Do you feel with a long-running relationship like that that you intuitively capture his compositions?

Yes. After more than ten years together, we don’t have to say much. I know what he wants before he walks in. I set up ahead of time before his sessions, because I know how he likes to place musicians. There’s never that question. Bringing it back to the isolation here: The first time we worked together, Zorn walked in and said we should record everyone in the same room. I said, “I think you would benefit from having everyone in isolation. This studio has that capability. Why don’t we try it?” He was very reluctant. I did the same with Lou Reed. I said, “Look, let’s start tracking this way [with iso booths]. If you don’t like it, we will not charge you for any of those hours. We’ll bring all the musicians back into the live room, and you’ll start paying when we get rolling.” That way they don’t feel any pressure about wasting time. Both Lou Reed and John Zorn went with that, and they were happy with the results. Neither ever went back. I facilitate Zorn’s method of work, in terms of knowing what to expect from him, as well as knowing what he’s going to want from the musicians, in terms of microphone choices. He’s not technically knowledgeable to the point where he’ll say what mics he wants – except for the sax, of course – but I’ll know, from trying different mics, what he wants on different instruments. Even if they’re not my primary choice. For example, Zorn and I have never seen eye-to-eye on kick drums. When I start mixing for him, I’ll put the kick drum where I want it, then I take it down 6 dB and I know that’s the “Zorn level.” After years and years, you know and do these things automatically.

The great thing about long-running working relationships like this is that the process is much easier for both of you.

Exactly. You take all the guessing out of it. We know exactly what we want. We have a very close relationship. We don’t eat when we work, which is not necessarily my choice, but he likes it that way. It’s nonstop from when he walks in to when he walks out. We record and mix very, very quickly. Very quickly. That’s how he does 100 records in ten years. We’ve never spent more than four days on one record. I’d say that the average is around two and a half or three days for a record. It’s usually one, or maximum two, days of tracking, and then one, or maximum a day and a half, of mixing. That’s really it. There have been cases where we mixed a record in five hours. The last Mary Halvorson record [Paimon: Book of Angels Volume 32] was recorded in a day and mixed in five hours. Needless to say, I start mixing when I’m recording. Not printing, but I start getting my sounds when I’m recording so that then, when they’re done recording, I’m already 70 percent there. That’s why it only takes five hours.

With the Harrison Series 10 console here being recallable, you can have everything ready to go.

Absolutely. Everything I do here is saved, so when John comes back a week later, I can recall the mix, or whatever tracking settings I had, and start from there.

I’m assuming this is all being tracked digitally, at this point?

Recording is all to Pro Tools these days. We have two tape machines in storage, but nobody wants to pay for tape. I record everything in Pro Tools these days.

I think people romanticize tape a lot, but when you tell people it’s $370 a reel...

I agree. That immediately puts the tape conversation to rest. I have had that conversation, “Sure, we have tape machines in storage. Are you ready to pay $375 for 15 minutes of music?” That usually stops that.

Do people ever approach you and look at the isolated style of recording for jazz-ish sessions and feel it’s incorrect?

It’s happened a couple of times, but I don’t get that a lot. On the first session I did for this great vinyl-only audiophile jazz label – Newvelle Records, for whom I’ve engineered and mixed over 30 records – they wanted to record in the same room and I talked them into trying it my way. People trust me. Honestly, I’ve only gotten compliments, even on classical recordings. Comments such as, “Your classical music recordings sound so close and palpable. You feel like you’re right up there with the musician.” That is definitely my style; close mic’ing, even when I do classical music ensembles. I’ll still have room mics, but I spot mic as much as I can. I like that level of precision; of hearing everything. I got that partly from Zorn, actually. He wants to hear every subtlety of the instrument. He doesn’t even use room mics anymore. That’s another example of how you get to know what an artist wants after you’ve worked with them for a long time. At the beginning with Zorn, I used to always set up close and room mics. After a couple of years of realizing that they never got added into the mix because he didn’t like them, I stopped setting them up all together. He likes everything up close so you can hear the bow on the strings and sounds like that. I’ve carried that over to a lot of other classical recordings that I do. I did one with ICE, the International Contemporary Ensemble, that was all tracked together in the same room with no isolation, because the classical guys like it that way. But I still did close mic everything and mixed it together with the room mics.

Marc Urselli

Zorn’s taken you on the road for live sound mixing too.

Yes. Live sound is something I’ve been doing since the very beginning, at the same time that I started tinkering in recording studios, around ‘94 or ‘93. When I moved to New York, I stopped for a minute simply because I didn’t have any contacts here. Then I resumed around 2002 and did a tour with Eliane Elias at that time. That brought me back in touch with the live music world. I do both to this day, and I love doing both. Diversity keeps things interesting. I did live sound for Lou Reed for seven years, and also worked with him in the studio until he died. That was being on the road with him about 30 percent of the year. I’ve toured with The Beach Boys, The Black Crowes, and Marianne Faithfull. I still work with people like Mike Patton [Tape Op #53] and John Zorn live. Lately it’s been mostly studio work, but I still do a good percentage of front of house live sound.

How do you see the skills intertwining between live shows and studio work? They’re quite different.

Yeah, they are; but there’s obviously a strong connection. I like that difference; it keeps me on my toes. I will also say that a lot of what I’ve learned in the studio, I’ve been able to apply live, and vice-versa.

What types of techniques?

I’ve experimented within the studio with mic’ing techniques that you would only do live. Or, if I’m on a digital console live, I’ll try things that I usually would do with plug-ins in the studio. Why not? I experiment. It doesn’t always work, but if I have the option and the time, I do it. Obviously time is the biggest difference, because live you don’t have time to try things. Although nowadays in the studio, everyone’s rushing anyways, so it’s almost the same.

Since moving here you’ve seen a lot of changes in the studio industry, especially for New York.

Of course. I miss the golden era where people were throwing money at studios. Already by 1999 people were looking at the clock. But it’s definitely gotten worse, in those terms. That’s why being a fast engineer on Pro Tools, and having a recallable console, have become assets; those together are important these days. People are on budgets and there’s no time to spend on recalling settings. Whatever it might take to allow a client do what they need to do, in the amount of time that they are able to afford, is obviously key to making it happen.

The more jobs you can get through the door, being organized helps.

Absolutely. You know how I feel about organization.

I know that you’re a stickler for it.

It’s got to be the Swiss side of me. I couldn’t do what I do without being organized, because I’m constantly working on at least six projects at the same time. If I don’t keep it organized, it’s not going to happen.

How does a lot of your work find you now? I find it really fascinating that you’ve worked in quite a few different genres.

That’s the thing I’m most proud of in my career. It’s what I try to hang onto and focus on. I would say that the main reason for me becoming an engineer in the first place is that I love too many genres and cannot decide which genre to focus on. When I was a musician, at 15 or 16, when I played an instrument, I had a crossover band that mixed rap, metal, rock, and jazz or whatever, because I couldn’t make up my mind about what I liked the best. Engineering allowed me do all the genres. Now I do almost everything. I don’t do hip-hop or R&B so much. I do jazz and all its derivatives of avant-garde music, new music, etc. Rock, classical music, and electronic music. Most of my work is word-of-mouth, really. Occasionally there is going to be the person who found me on the web, like Googling out of nowhere, but 95 percent is word of mouth.

So you do some mixing here and some at home? How do you delineate that for clients? Different rates?

That’s the only reason to mix at home. I have good speakers. I use Adam Audio these days, both at home and here in the studio. My listening reference is very similar. For the client it’s a matter of money. If they can pay for the studio, we should do it here because it’s analog summing and it’s going to sound a little bit better. If they can’t afford it, rather than go mix it with some guy who doesn’t know what he’s doing, I can mix it for you, so at least you still get my ears to mix it; but it won’t be analog summing and it won’t be attended mixing, because at home I only do unattended. That’s the way they get to choose. They can choose whether they want to be present and have analog summing, or not. A lot of it is hybrid these days. Even the last record I did with Hal Willner was hybrid, in the sense that I’d do premixes at home, simply because the scheduling was so insane that it would’ve been impossible to get together with Hal every time to do a new mix. I’d do premixes in-the-box at home and get comments from him. I’d send him a new mix, and when it was 90 percent there we’d bring it into the studio and break it out on the analog console. We started with faders at zero and we’d go from there, making our last little adjustments while keeping our analog summing that we loved so much.

It used to be hands on the faders, make all the changes, and if you want to remix it, it’s a big pain in the ass. Now it’s expected that we can recall it.

We have to roll with it. That’s the name of the game these days.

Skipping back, what Lou Reed sessions did you work on?

I wasn’t fortunate enough to work on any of his albums, sadly. I did work with him once at Avatar, recording a Buddy Holly cover that’s on a Starbucks compilation [Rave On Buddy Holly]. Then we did some recordings here. We did a lot of mixing here. We mixed “The Debt I Owe” for a Woody Guthrie tribute record [Note of Hope: A Celebration of Woody Guthrie] that was recorded somewhere else before I knew him; we remixed it together here. We did some recordings here with him and Laurie Anderson when they were guests on other projects. We did one with them here with Kevin Hearn, the guy from Barenaked Ladies and the MD and keyboard player in Lou’s live band. The last thing I did with Lou was mixing a live DVD of the last concert that he’d done with his band, which was in Prague [Live at Archa Theatre, Prague 2012]. That was the last thing we did together. I mixed the show live and then mixed the DVD mix in the studio; I knew it inside out. We spent four days mixing in here, and that was an amazing experience.

As he got older, he got much more aware of sound and sonics, how his guitars worked and what he wanted them to sound like.

He was always very much into sound. We would do soundchecks at concerts where he’d stop a soundcheck and he wouldn’t go to the next song because he was working out some specific sound. I don’t want to say “waste,” but we’d spend the rest of the soundcheck on that one sound and not be able to rehearse the rest of the songs. He was so fixated, but that speaks to his commitment to sound. I loved that about him.

Was mixing with him in the studio an interesting process of focusing in like that?

It was very much an interesting process. In fact, I had one experience with him on that Buddy Holly song I mentioned. He said to me, “I’ll come back around 2 or 3 o’clock.” I said, “Okay, I’ll get the mix started around 10 or 11 a.m. so it’s in a good place when we get started.” I did the mix, and by 1:30 or so I didn’t know what else to try anymore. It sounded good to me. I waited for him, and he shows up around 2:30. He was like, “Oh, it sounds pretty good, but what if we try this?” I thought to myself, “Oh, he doesn’t like it.” So we start “trying things.” By trying things, I mean he has his guitar tech coming over with pedals that he wants to run elements of the mix through. We spent four or five hours [on it]. I was getting depressed, thinking, “Wow, he’s really not happy with this mix.” After about four or five hours he was like, “Let me hear your first mix.” I recalled it, and he said, “Oh, this sounds perfect! Don’t change a thing. We can’t do better than this.” That was a morale boost. The next day we had dinner, and I asked, “Why did we do all that? That was a lot of time we spent in the studio.” He said, “Sometimes you’ve got to try everything to know that you had it right in the first place.” That was a lesson.

Marc Urselli

What did you pick up from Hal Willner’s work?

Well, one of Hal’s greatest talents was psychology in the studio. He would basically let people do their thing without getting overbearing or in the way. Without them noticing that he was doing it, he made the session go in the direction that he wanted it to go. If it didn’t go in that direction, or people got stuck, that’s where he’d step in or make a suggestion that would usually make things flow again. So psychology, because he was very hands-off in that sense. He’s wasn’t a guy who writes arrangements, writes charts, or plays an instrument. He was very hands-off, but he got the best out of people. I saw that from day one, because Hal was Lou’s producer. That’s how I met Hal. He was sitting there at rehearsals with his iPad. I was like, “What’s that guy doing sitting there?” Then I saw, over the years, how he worked, and it was pretty incredible. I definitely was learning from him. We’re all still learning, but I did so many sessions with Hal, and I really enjoyed his way of working and seeing how it came together in the studio.

We might all start off technical, trying to learn where to put the mics and all that. But at the end of the day if you don’t get people in the right headspace, you’ll only get garbage.

Absolutely. It’s all about the headspace. It’s all about finding a good vibe. It’s all about keeping musicians comfortable and relaxed.

Tape Op is a bi-monthly magazine devoted to the art of record making.

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