Ted Nugent, REO Speedwagon, Poison, Mötley Crüe, Molly Hatchet, Twisted Sister. When pitching this article to Tape Op, it was not lost on me that many of the artists that Tom Werman signed and/or produced in the '70s, '80s, and early '90s are probably exactly what drove a good number of this magazine's readers to create a scene, as well as methods of making and recording music, that circumvented the commercial rock establishment. But I probably wasn't the only kid running around the streets in 1987 with a Maxell XLII in his Walkman that had Poison's Open Up and Say... Ahh! on one side of the tape and Hüsker Dü's Flip Your Wig on the other.
Even if I was, it's hard to argue that Cheap Trick's late '70s trifecta of In Color, Heaven Tonight, and Dream Police — all Werman productions — weren't the high water mark of American power pop. Werman, now 69, stopped making records almost completely in the mid '90s when the alternative rock revolution resulted in him becoming essentially unemployable, due to his close association with glam metal. He says, "I was already 55 in 1990; time to hang it up, really. How many lifetime producers work successfully beyond that? A handful. Tom Dowd, Jerry Wexler, George Martin, and Phil Ramone. Not hard rock guys though." Rather than slog it out, Werman opened a luxury bed and breakfast called Stonover Farm, located in the Berkshire Mountains of Massachusetts. The establishment is still thriving, and that's where I visited him on a snowy winter's day to discuss his unusual career arc, unwaveringly pop aesthetic, and, most importantly, what it was like to make hit records in an era where the budgets were even bigger than the snare reverbs.