It's the dream of many home recordists, but for Ruban Nielson it actually happened. He recorded some songs at home for fun, posted them online, and a buzz started around them — leading to record labels, tours, and albums. Unknown Mortal Orchestra's recent third album, Multi-Love, is a groovy, psychedelic pop treat. If you look at the record's cover photo, you see the Portland-area basement where Ruban recorded Multi-Love, and that exact spot is where we met up to do this late night interview.
You started in New Zealand with anonymously posted music?
I was in Portland by that time. Before that I was in another band [The Mint Chicks] with my brother [Kody Nielson] and some friends from high school. We came to Portland eight years ago, visiting my uncle here for a couple of weeks. I fell in love with it. I went home and ultimately ended up leaving the band and packing up to come back. I'd gone to art school and had done painting, so I thought I was going to stop doing music, because the industry is bullshit. I loved music, but it seemed like I was spending less and less time working on music and more time worrying about other shit that I had no interest in. So I came to Portland and started interning at a film production company doing illustration. I was comfortable, and after things started to look good, I was like, "I might start doing music again." I had this idea of making an album by myself. I was getting obsessed with psychedelic music — I was trying to find all the lost gems; all the records that were my favorites but that I hadn't heard yet. It got to the point where there were getting to be less and less [new discoveries], so I decided to make one. I was doing that for about three months, kind of secretly. I uploaded a song to Bandcamp, and then a couple of days went by and I forgot about it. It ended up on a blog, and then another blog posted it, and within a couple of days it was on Pitchfork and they were like, "Nobody knows who it is!" I still had this idea that I'd given up music, but then all these labels started contacting me and asking me for more music. I sent it to them and went through the whole process of like, "Should I start a new band? Do I really want to do this?" I opted to go for it and then I went on tour. I asked Jake Portrait if he wanted to play bass in the band. He didn't play bass, but I was talking to him about music a lot, and I felt like he understood what a bass player was supposed to do. [Riley Geare joined on drums, too.]
Do you find it pretty amazing when you look at the path the project's taken?
Yeah, it's really interesting. It just goes; it happens from day to day. It really started from nothing. It is a cool ride to be on, I suppose.
Was this the same equipment you did your initial recordings on?
No, no way. I didn't have any of this. I did two records with a [Shure SM]58 and my Mbox Mini, a [Fender] Blues Junior, one guitar, and a bass. The record companies would have a bidding war, and I'd sell the album that I made. I didn't have any money when I made the [first Unknown Mortal Orchestra] record. I went on tour, and the manager ripped me off for all this money, so I was broke again when I made the second album. The same thing happened where I had to sell it to the company afterwards.
What other gear did you have?
I had these [points at Yamaha HS7 monitors]. I still have no desire to upgrade from them. I've heard that [Yamaha] NS-10s are really good workhorses, but I know these speakers so well now. I think that's the thing, getting used to gear. I don't get delusions of grandeur about the idea of how good I am, but I feel like if I know these speakers and they're reliable, then I know it will pop out of peoples' laptop speakers.
Reproduction gets dumbed down in a lot of scenarios.
All the good records still sound good coming out of an iPhone. I really like the mid-'70s [David] Bowie music. Those records sound good on the worst car speakers, an iPhone in a cup, or any other horrible situation.
What mics do you have here?
I got through two records with a [Shure SM]58. I like the idea of using Shure mics because they're such a workhorse company. I've been using this [KSM 44] for vocals. That suits my voice. There's a lot of equipment that I've never tried. I've never tried a [Neumann] U 47 before.
I've still never used a real vintage one!
Halfway through this record I had this delusion that I was getting good at mixing and recording. "I should try to make this record sound awesome." Then I realized, "What is good, really?" It's good if it works. I try to keep in mind that "effective" is the main thing. So often I'll try something, like when I first got these API 560 [EQ]s. I had no top-end in my first two records, so I finally went top-end crazy. I was putting 16 kHz on everything to make it sound really airy. Then I'd take those mixes and play them on something not ideal, and I'd realize that it gets in the way — it takes up energy and I don't need it. I try to keep it all midrange-heavy; keep everything in the middle.
The new record has fidelity, but it also has a great midrange. There's a feeling of a classic, older record in there too.