Welcome to issue #94 of Tape Op.

I spend a fair amount of time pondering what to write about for the End Rant of Tape Op. We are 94 issues in, and sometimes it's difficult to think of topics I haven't covered before. Being that I own a commercial recording studio, I frequently consider the way in which it's run. But I also wonder about the relevance of writing about owning a service business like this, and whether lessons learned there would be of interest to all of our readers. This issue I thought of a topic, something so obvious and right in front of me I feel there are aspects of this that would apply to anyone working in a creative field, and maybe — just maybe — I could drive home a point about recording that's been very important to me from the beginning.Check it out here.At Tape Op we rarely have "themed" issues,but in 94 we go on a journey into the deepest heart of Texas.For a number of years I've made the springtime trek to the fine city of Austin for the South By Southwest Music and Media Conference. I love going to Texas, and visiting Austin — such a vibrant music town. If you’re down there I hope we see you at ourTape Op Party(Thursday, March 14th at the Lucky Lounge) – it’s always a blast. Enjoy!

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